Your Credit Union Partner

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What we believe and why it’s important

At Your Credit Union Partner (YCUP), we believe credit unions are important financial alternatives to the members and communities they serve. We exist to help credit union leaders identify practical and effective solutions to support growth, revenue, impact, and relevance.

Clarity of purpose and execution of the best strategies have never been more important. Today’s environment is extremely competitive. Credit union leaders must think strategically about how they will thrive in a future marketplace that looks very different from today’s. We help credit unions identify and focus on the strategic priorities best suited to their long-term growth.

How we help and what we do

Your Credit Union Partner was founded in 2011. Today, YCUP is the trusted adviser to more than 140 credit unions across the United States. We understand the challenges credit unions face, and have the real-world expertise to find the best solutions. Our advice is not theoretical. We understand that the best strategies are practical and doable, especially for smaller credit unions with limited resources. Many of our clients are widely considered national best practices for growth, revenue, and member impact.

To support greater credit union success and relevance, we promote solutions that differentiate credit unions well beyond, “better rates, lower fees, and quality service:”

  • We guide credit unions through the strategic and business planning process.
  • We guide teams in the tactical development of unique business plans focused on loan, member, and revenue growth.
  • We are widely known and respected for our community development expertise. We help credit unions increase and improve service to underserved, lower-income, credit-challenged, and minority consumers.
  • We provide knowledgeable and passionate training for credit union teams and trade associations.

Bottom line, we help credit unions maximize impact for their organization, their members, and the communities they serve. Our clients consider us their partner, an informal extension of their management team. Commitment to our clients’ success extends well beyond the contract period.

What our Clients say about us

“Having worked with Scott for many years, I am always impressed with his level of service and commitment to the credit union industry. We consider Scott a partner who has proven to be creative and effective during our strategic planning process, provided helpful guidance during BSA audits and training for staff, and is a valuable resource on current credit union trends and topics. Scott brings an energetic attitude and a passion for the industry that leaves my Board saying, ‘can we have Scott again?’”

Steve Ellis, President/CEO, SnoCope Credit Union