Your Credit Union Partner

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What we believe and why it’s important

At Your Credit Union Partner (YCUP), we believe credit unions are important financial alternatives to the members and communities they serve. We exist to help credit union leaders identify practical and effective solutions to support growth, revenue, impact, and relevance.

Clarity of purpose and execution of the best strategies have never been more important. Today’s environment is extremely competitive. Credit union leaders must think strategically about how they will thrive in a future marketplace that looks very different from today’s. We help credit unions identify and focus on the strategic priorities best suited to their long-term growth.

How we help and what we do

Your Credit Union Partner was founded in 2011. Today, YCUP is the trusted adviser to more than 140 credit unions across the United States. We understand the challenges credit unions face, and have the real-world expertise to find the best solutions. Our advice is not theoretical. We understand that the best strategies are practical and doable, especially for smaller credit unions with limited resources. Many of our clients are widely considered national best practices for growth, revenue, and member impact.

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What our Clients say about us

“THANK YOU SO MUCH! I feel so fortunate that I found you! Thank you for everything you all are doing to help us! This is amazing and so exciting!” 

Lisa Asadourian, SVP, Chief Engagement Officer, Nutmeg State Financial CU